Oak Street
Mortgage Expands in the Western United States
May 23, 2003 Indianapolis, Indiana Steve
Alonso, President and CEO of Oak Street Mortgage LLC, announced
today the opening of a new branch office in Plano, Texas,
just outside Dallas. At the same time, Mr. Alonso announced
that their partner organization Great Western Loans & Investments
LP will be changing their name and begin doing business as
Oak Street Mortgage. With these changes, Oak Street now spans
24 states, operating 28 offices.
"Oak Street's growth has been phenomenal. And, although we've had a
presence in the Southwest through our partner, Great Western Loans &
Investments, the new Dallas branch office and the name change from Great
Western will boost our visibility in this region significantly," noted Alonso.
"Dallas has one of the nation's fastest growing populations, so I am excited
about the opportunity the Dallas office provides us in the mortgage lending
market."
"The Dallas market provides a wonderful opportunity for continuing Oak
Street's growth," said Richard Cieszinski, Great Western Loans and Investments
Director. "We're looking forward to increasing our presence in the Dallas area
as well as continuing our Great Western business under the Oak Street name.
The Oak Street name gives us a company 'brand' that closely aligns with the
type of customer experience we provide and will continue to provide in the
future. The Southwest evokes images of the Old West, including your 'MainStreet
-home-town' bank. And it's that hometown relationship that Oak Street
brings to every one of our customers. The Great Western Loan & Investment
team, as well as the new Dallas branch office team, has already adopted the
customer focus that is Oak Street's trademark."
The new Oak Street branch office, which opens with 15 employees, is
located on Plano Parkway in the city of Plano, Texas. Plano is a National
Civic League All-Star City, which is reflective of the meticulous planning and
development of the city as well as the positive attitude of the local business
community. Customers may reach the Dallas branch by calling Oak Street's
national, toll-free number, 1-800 LOAN NOW or directly at 1-800-628-6380.
Oak Street Mortgage LLC enables homeowners to reach their financial goals,
from home loans, to refinancing, to debt consolidation. Oak Street's ability
to provide an excellent customer experience along with an easily
understandable, simple and quick loan process make them a leading player in
the mortgage industry. Under the leadership of Steven Alonso, former Bank One
Consumer Lending Group President, Oak Street Mortgage LLC expects to originate
$1.6 billion in mortgage loans by year-end.
Oak Street Mortgage LLC is headquartered near Indianapolis at 11595 N.
Meridian, Suite 400, Carmel, IN 46032.
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Oak Street Mortgage Opens St. Louis Area Branch Office
April 7, 2003 Indianapolis, Indiana
Steve Alonso, President and CEO of Oak Street Mortgage LLC, announced
today the opening of a new branch office in Creve Coeur, Missouri, just
outside St. Louis. With this additional branch office, Oak Street now
spans 23 states, operating 26 offices.
"I am excited about the opportunity the St. Louis office
provides us in the mortgage lending market," noted Alonso. "Oak Street's growth has been phenomenal and we've had the
St. Louis market targeted as a geography for continuing Oak
Street's growth. As one of the nation's top 15 urbanized areas,
we look forward to bringing the Oak Street Mortgage experience
to St. Louis and its surrounding areas. The St. Louis team
has already adopted the customer focus that is Oak Street's
trademark."
"Oak Street Mortgage is one of America's most customer-friendly financial
services providers," said Sharon Robbins, Director of Marketing for Oak
Street Mortgage. "With an office in the "Show Me" state, this gives us
the opportunity to "show" that we deliver on a great customer experience.
We believe the new St. Louis branch office will continue to build our
strong brand name and company identity. We are looking forward to the
opportunity to grow our business in the Southwest."
The new Oak Street branch office, which opens with 12 employees,
resides in the West Park One office complex located on Olive
Boulevard in the city of Creve Coeur.
Creve Coeur is a prestigious business address that houses
world-class research, technology and medical facilities. Customers may reach the St. Louis branch by calling Oak Street's
national, toll-free number, 1-800-LOAN-NOW.
Oak Street Mortgage LLC enables homeowners to reach their
financial goals, from home loans, to refinancing, to debt
consolidation. Oak Street's ability to provide an excellent
customer experience along with an easily understandable, simple
and quick loan process make them a leading player in the mortgage
industry. Under the leadership of Steven Alonso, former Bank
One Consumer Lending Group President, Oak Street Mortgage
LLC expects to originate $1.6 billion in mortgage loans by
year-end.
Oak Street Mortgage LLC is headquartered near Indianapolis
at 11595 N. Meridian, Suite 400, Carmel, IN 46032.
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Oak Street
Mortgage Plans Diversification to Build Long-Term Sustainability
April 3, 2003 Indianapolis,
Indiana PRNewswire, www.prnewswire.com
Since their inception in 1999, Oak Street Mortgage has become
one of the leading players in the mortgage industry. They
have built a solid management team and have enjoyed significant
growth in the mortgage sector over the past couple years.
Consequently, Oak Street currently holds a solid capital
position. To leverage this position, they have made the
strategic decision
to diversify the company.
"We have set our course for 2003 to diversify the revenues of the company,"
stated Richard Dennen, Director of Business Development. "We are aggressively
looking at a variety of diversification options including acquiring or starting
an insurance agency, collection company, commercial finance company and a bank."
Oak Street Mortgage is actively seeking opportunities to invest growth capital
in the financial services sector that will enhance the shareholder value of
the organization. The key objective of Oak Street's diversification effort is to
create a long term, sustainable financial services business. Along those lines, they
have established a set of investment criteria which include the industries of interest,
ideal company size for investment, desired structure of the investment, level of
investment, preferred economics, and management team style. Oak Street Mortgage's
strategy is to invest in private and public companies in the financial services sector.
They seek to back management teams instilled with entrepreneurial enthusiasm and the
vision to build a highly successful company that shares their core values of performance,
customer and employee.
Currently, Oak Street Mortgage LLC enables homeowners to reach
their financial goals-from home loans, to refinancing, to
debt consolidation. Oak Street's ability to provide an excellent
customer experience along with an easily understandable, simple
and quick loan process make them a leading player in the mortgage
industry. Under the leadership of Steven Alonso, former Bank
One Consumer Lending Group President, Oak Street Mortgage
LLC now spans 23 states and expects to originate $1.6 billion
in mortgage loans by year-end.
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Oak Street Mortgage Hires Director of
Corporate Development
March 18, 2003 Indianapolis,
Indiana D. Scott Clarke, Executive Director of Oak
Street Mortgage LLC, announced Richard S. Dennen has been
hired as Director of Corporate Development. The addition of
Dennen to their Senior team is in line with Oak Street's direction
for 2003, where a major focus will be to diversify the revenues
of the company.
"I am excited about the opportunity Rick affords the
company," noted Clarke. "Rick will be developing opportunities
to expand our base mortgage business in our current markets
as well as expanding geographically. In addition, Rick will
be aggressively looking at diversification options such as
acquisitions, investments and opportunities to expand our
product offerings."
Dennen, a Certified Public Accountant with 15 years of experience
working in the financial service industries, comes to Oak
Street Mortgage from TWG Capital, Inc., a venture capital
firm, where he most recently served as Chief Financial Officer
and Director for one of the portfolio companies. He has a
strong background in business development, deal structuring,
negotiation and portfolio management. Dennen's position with
Oak Street Investments, Director of Corporate Development,
was created to capitalize on Oak Street Mortgage's solid capital
position and their strategic decision to diversify the company.
Currently, Oak Street Mortgage LLC enables homeowners to reach
their financial goals from home loans, to refinancing,
to debt consolidation. Oak Street's ability to provide an
excellent customer experience along with an easily understandable,
simple and quick loan process make them a leading player in
the mortgage industry. Under the leadership of Steven Alonso,
former Bank One Consumer Lending Group President, Oak Street
Mortgage LLC now spans 22 states and expects to originate
$1.6 billion in mortgage loans by year-end.
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Oak Street
Mortgage Branches Pilot New Name
February 12, 2003 Indianapolis,
Indiana PRNewswire, www.prnewswire.com
Steve Alonso, President and CEO of Oak Street Mortgage LLC, announced today that two of their partner offices,
the Great Western Loans & Investments LP in Reno, Nevada and
the AABCO Mortgage Loans & Investments branch office in St.
Petersburg, Florida will pilot doing business as Oak Street
Mortgage.
"I am excited about the opportunity this name change provides
us in the mortgage lending market," noted Alonso. "Our customers
rate us highly compared to other mortgage lenders. The Oak
Street name gives us a company 'brand' that closely aligns
with the type of customer experience we provide and will continue
to provide in the future."
"Oak Street Mortgage is one of America's most customer-friendly
financial services providers," said Sharon Robbins, Director
of Marketing for Oak Street Mortgage. "The Oak Street Mortgage
name delivers the message that we're friendly and approachable
a down-to-earth company with real people. We believe
the Oak Street Mortgage name fits the way we do business.
We are looking forward to the opportunity to pilot this name
with our subsidiaries." Oak Street Mortgage has grown significantly
since first opening its doors in 1999. The piloting of the
Oak Street name for the St. Petersburg branch office and the
Reno, Nevada branch office is Oak Street's latest move in
meeting their growing needs and building a brand under the
Oak Street Mortgage name. The ability to leverage the brand
identity across more branch offices is powerful.
Oak Street Mortgage LLC enables homeowners to reach their
financial goals from home loans, to refinancing, to
debt consolidation. Oak Street's ability to provide an excellent
customer experience along with an easily understandable, simple
and quick loan process make them a leading player in the mortgage
industry. Under the leadership of Steven Alonso, former Bank
One Consumer Lending Group President, Oak Street Mortgage
LLC now spans 22 states and expects to originate $1.6 billion
in mortgage loans by year-end.
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A Mortgage
Company Not By Any Other Name
November 5, 2002 MBA Newslink
Volume 1, Issue 80, Mortgage Bankers Association of
America, by Michael Murray, www.mbaa.org
"What's in a name? That which we call a rose by any
other word would smell as sweet." Juliet in Shakespeare's
Romeo and Juliet
What is in a name? For Oak Street Mortgage, Carmel, Ind.,
formerly Cresleigh Financial Services, the name makes a big
difference. On November 1, Cresleigh officially changed its
name to Oak Street Mortgage to promote growth for the company
nationwide and as a brand name worthy of its goals for customer
service.
The
name is only a name unless you put a lot of the customer experience
behind it, said Steven Alonso, president of Oak Street
Mortgage and former president of Bank One Consumer Financial
Services. We've put a team together that has dissected
every single piece of the mortgage process."
It was October 1999 when former Bank One executives started
up Cresleigh, a subprime and Alt-A lending operation near
Indianapolis. It began doing business in Midwestern states,
including Indiana, Ohio, Illinois, Michigan and Kentucky but
quickly branched out. It moved out to Florida after acquiring
AABCO Loans and Investments from Crown Bank two years ago.
Then, it acquired The Lending Factory in Michigan and brought
together a joint venture management agreement with Great Western
Financial Services in Dallas. Cresleigh also formed a joint
venture title company with Nations Title called Creations.
The company now originates and funds conforming, non-conforming,
Alt-A and Jumbo-A products in 21 states.
Oak Street Mortgage now wants to get more into non-interest
rate sensitive areas as well as continue on its current course.
Since we have this joint venture, we can really get
underneath the whole title transaction," Alonso said.
Our customers define the experience they want in the
mortgage business for each stage of the process.
Cresleigh substantially increased its annual loan production
and went from a group of four employees to a staff of more
than 450 personnel. This year, the company has almost doubled
its size again, from $521 million of loan production in 2001
to its forecast of $1 billion by the end 2002 with retail
representing 80 percent of business and wholesale at 20 percent.
The growth has given the management team impetus to change
its name as Oak Street Mortgage continues to diversify its
business and products.
Oak Street is more than just a name, said Scott
Clarke, executive director of Oak Street Mortgage. It
gives us the basis for a company brand aligned with the type
of customer service we provide.
According to Alonso, customer focus has been the main reason
for the company's growth. Last summer, the company held focus
groups with customers to determine names to go with its brand
elements that include empathy, education, speed, simplicity,
product array and fair price. Most customers felt that Oak
Street Mortgage signified these brand elements.
All Cresleigh-named offices in 17 states then changed their
name with a co-brand for one month, but the other brands in
four other states have not changed. However, they should be
calling themselves Oak Street Mortgage in the not too distant
future as the company moves into community banking, tax and
insurance businesses and the title industry.
Ultimately, the idea is to pull everyone under the same
brand umbrella," Alonso said.
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Cresleigh Financial Services Changes
Name
November 1, 2002 Inside INdiana
Business with Gerry Dick www.insideindianabusiness.com
Steve Alonso, President and CEO of Cresleigh Financial Services,
announced that effective today the company has changed its
name to Oak Street Mortgage.
Since the company's founding in October, 1999, by former Bank
One Executive, Steve Alonso, Oak Street Mortgage (formerly
Cresleigh Financial Services) has grown steadily from an original
group of four employees to over 450 today. Year over year,
Oak Street has almost doubled in size from annual loan production
of $521 Million in 2001, to a forecasted loan production of
$1 Billion by year-end.
President Steve Alonso credits much of the growth to the company's
intent focus on the customer. Since Day One, we have
hired and empowered our employees to deliver an exceptional
customer experience. Our growth demonstrates that we're meeting
that commitment.
And now, our new name provides great opportunity to
increase our growing reputation as a lender who will do whatever
it takes for our customers, noted Alonso.
The Oak Street name was developed and consumer-tested earlier
this summer as part of (then) Cresleigh's long-term marketing
strategy to become known as one of America's most customer-friendly
mortgage lenders.
Oak Street is more than just 'a name.' It gives us the
basis for a company 'brand' aligned with the type of customer
service we provide and will continue to provide in the future,
added D. Scott Clarke, Executive Director. Oak Street
delivers on the promise that we're friendly, approachable
and an easy place to do business. Under the leadership
of Steven Alonso, former Bank One Consumer Financial Services
Group President, Oak Street Mortgage now spans 21 states and
expects to originate $1 Billion in mortgage loans by year-end.
Source: Oak Street Mortgage
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Cresleigh Financial Services
Becomes Oak Street Mortgage
October 1, 2002 Indianapolis,
Indiana Steve Alonso, President and CEO of Cresleigh
Financial Services, announced on October 1 that the company
will change its name to Oak Street Mortgage effective November
1, 2002.
"I am excited about the opportunity this name change provides
us," noted Alonso. "Our customers rate us highly compared
to other mortgage lenders. The Oak Street name gives us a
company 'brand' that closely aligns with the type of customer
service we provide and will continue in the future."
"Cresleigh has always strived to become one of the America's
most customer-friendly financial services providers," said
Scott Clarke, Managing Director. "Oak Street delivers the
message that we're friendly, approachable and the type of
company with real people."
To kick off the name change, a special event has been planned
for October 1 at the corporate headquarters. Carmel Mayor
James Brainard will attend and has declared Tuesday, October
1 "Oak Street Day" in conjunction with the celebration.
Under the leadership of Steve Alonso, former Bank One Consumer
Lending, Group President, Cresleigh Financial Services now
spans 22 states and expects to originate $700 million in mortgage
loans by year-end.
Oak Street Mortgage LLC is headquartered near Indianapolis
at 11595 N. Meridian, Suite 400, Carmel, IN 46032.
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